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What Consumers Want: Developing The Market for Processed Food Demands

February 25th 2007 18:28
Jelly Sticks
Jelly Sticks Taiwan
Among the most common practices of businesses as far as determining which commodities will be demanded by the consumer market are that of making the basic needs of man, such as food into an easier way of attaining them. Such has been the mission of most consumer good companies, developing ready to eat food in the most compact manner and making them immediately available in the market for consumer purchase. At the moment, most people need to consider going to dining places such as restaurants and fast food chains to be able to satisfy their craving for bodily demands. As it is, waiting time, cost and quality all depend on the way that these restaurants and food chains would undertake to be able to serve such food items in their different menus.


Processed food such as dried noodles, canned fish or meat, and powdered flavoring with small amounts of ingredients that take the place of the actual meal, are being developed and introduced to the market to entice customer demand and satisfaction. The brand of the organization which develops such food requirements are also another point for consideration by most consumers, most of them relying on the reliability of the company and length of existence, something that has contributed in solidifying the brand name of the company.


Lastly, the obligation of a corporation in the cultural and social sense should not be taken for granted. The required nutritional facts and components in each packaging of the product is something that will be referred to by conscious people who have got no clear knowledge of the product. This along with the other factors such as cost, ingredients and brand reliability, will be the forefront of determining the marketability of a product, not to mention the probable demand for the product.

Such brands known are Ajinomoto, Knorr, Century Canning Corporation, Del Monte, Nestle, Magnolia and San Miguel Food Corporation. Each has existed for quite some time specializing in a particular food genre, and the fact that they have lasted until today already speaks a lot with regards to being able to identify the demands and enhancing their product lines for consumer purchase and allocation.
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