Product Placement: The Waiting Game
February 23rd 2007 18:21
Among the headaches that most Chin Chin sales personnel encounter is to have a product like the Black Gulaman and Power Bits Sports Drink, properly placed in retailers and outlets where consumers buy the item. In most cases, the system that most of these retailers follow, sometimes too strict that the waiting time experienced is actually equivalent to opportunity lost. The time for the needed exposure for the said product usually the investment time that passes, most of the time contributing and providing losses on the part of organizations that want the ball rolling continuously as much as possible.
Ideally, requirements are always asked here and there, and unless these requirements are submitted, then products are placed on hold and will need to complete these requirements to be approved. The proper presentation is crucial as well.
Effective communication, proper feel and understanding on the part of the salesperson like that of the Chin Chin Black Gulaman and Powerbits Sports Drink, will more or less help in convincing people on whether the a product or service is as good as it is. The sales people are the representatives of the company and they more or less project a company towards their clients. A poor representation of the company in most cases will not be given much attention and unless support, such as grooming, presentation materials, sampling and proper diction is done, a company will never get off its feet.
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Effective communication, proper feel and understanding on the part of the salesperson like that of the Chin Chin Black Gulaman and Powerbits Sports Drink, will more or less help in convincing people on whether the a product or service is as good as it is. The sales people are the representatives of the company and they more or less project a company towards their clients. A poor representation of the company in most cases will not be given much attention and unless support, such as grooming, presentation materials, sampling and proper diction is done, a company will never get off its feet.
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