Preaching TOWS Matrix to Your Sales Force
January 3rd 2007 16:15
Not all people are familiar with the SWOT Analysis or the TOWS Matrix, a strategic management tool that is used to help evaluate and formulate recommendations for overall business improvement. Listing down the Threats, Opportunities, Weaknesses and Strengths in one setting will be tough and so goes through the eyes of only one person.
It has been proven that to make efficient and reliable TOWS Matrices, two heads are better than one. The inputs of other people with regards to issues and shortcoming that a business may have need to be readily evaluated to fully understand and address such situations that may be key problems in the course of operations.
The Sales force is a key component that can provide a better view on the external factors regarding the product or service. In most cases, internal management teams draw up conclusions on the basis of overall performance. It is not merely the effort of the executive committee in terms of proper evaluation and assessment.
Most executives would be surprised at the little things that they leave out that are potent business issues that could very well be the stumbling blocks toward proper business growth.
This is why the best thing to do is to have more people involved in the business and marketing planning meetings. The only things seen are the ones they want to see through their beliefs. But it is really the people who go out in the streets who know the real score when the business operations success is at stake.
Sales Force
It has been proven that to make efficient and reliable TOWS Matrices, two heads are better than one. The inputs of other people with regards to issues and shortcoming that a business may have need to be readily evaluated to fully understand and address such situations that may be key problems in the course of operations.
The Sales force is a key component that can provide a better view on the external factors regarding the product or service. In most cases, internal management teams draw up conclusions on the basis of overall performance. It is not merely the effort of the executive committee in terms of proper evaluation and assessment.
Most executives would be surprised at the little things that they leave out that are potent business issues that could very well be the stumbling blocks toward proper business growth.
This is why the best thing to do is to have more people involved in the business and marketing planning meetings. The only things seen are the ones they want to see through their beliefs. But it is really the people who go out in the streets who know the real score when the business operations success is at stake.
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