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Giving Power Drinks a Whole New Face in the Philippines

February 17th 2007 18:53
Are power drinks really considered to have power supplements or are they simply thirst quenchers? Gatorade, Extra Joss, ActiveAde, Power Ade, most of these available thirst quenching drinks are known all over the world, not only as consumption items but as noted sports sponsors for chosen events. The proper taste, nutritional components and size for consumption are just some of the aspects that most consumers, especially in the health buff markets, would take into account. There are other factors as well as price, availability and feedback to add to them.


Chin Chin Powerbits Sports Drink has totally formulated a new way for this. What makes it different is that people who consume it can expect jelly bit fibers that can act as temporary digestive content to avoid hunger from striking which will definitely be an added concern for weakening especially for stressful sports activities such as basketball, badminton and soccer. Such a concept is something that Chinese
Chin Chin Powerbits with Invisible Jelly Fibre
Chin Chin Powerbits with Invisible Jelly Fiber
have done, but unfortunately, the lack of aggressive marketing and the proper targeting has opened the concept to Merlion International Sales, Inc. as far as marketing something different from just plain jelly drinks.


To date, Chin Chin Powerbits has been trying to grab the opportunity while it is fresh. Universal Robina Corporation has launched Rush for its sports drink category, but only one flavor as of to date. Powerbits has now been placed in supermarkets as well and is now on the warpath as far as placing them in the recreational areas such as badminton and basketball courts in the Philippines. But as all products, the imitation for such a product in the coming months will only be natural hence the move to aggressively cover the market is on. But take note on where the actual concept came from, Chin Chin Power Bits Sports Drink – Drink it to See it!
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