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Strategy and Solutions - July 2008

Moving From a Core Competency to a Strategic Competitive Advantage

July 16th 2008 01:48
Moving from a Core Competency (CC) to a Strategic Competitive Advantage (SCA) is the whole idea survivability.

What is a CC?

it is what you are best at! What is Wal-Mart best at? Inventory control systems. What is Starbucks best at? Name brand recognition, arguably many other things as well.

What is a SCA? In short it is something that lets you hold on to your market share and maybe gain some more.

So how does that apply to Wal-Mart? they can restock more effectively (yes there is a difference in effectiveness and efficiency!) and so move more product. Wal-Mart is a gorilla of Inventory Control Systems!

Starbucks in China
Starbucks in China

.. and Starbucks?

They are becoming the most recognized brand on the planet. Hey, they are even in the Forbidden City. How many counties have tried to do that and failed.
Starbucks in China
Starbucks in China

So they are masters of The Exposure Effect!

Keep in mind that is what movie stars also relay on.


So for you the reader, what are you best at? Can you become better at it? Can you turn it into an SCA?

Wal-Mart
Wal-Mart


Also applies to your life!

Think about it.
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