Brand Building through Event Marketing Sponsorships
February 20th 2007 17:53
Event Marketing
The investment requires a large amount at first, but given the proper study, most people will see that they are much more competitive compared to partaking in the individual media alone. This is where such products as Gatorade, Chin Chin, and Red Bull made their mark. Sports events such as basketball, football, badminton and bowling are among the world televised events which bear logos of different companies, flashed as an athlete is seen on television. If one can just imagine the length of the exposure in television that lets say a bowler in Paeng Nepomuceno with the logo patch of Chin Chin Black Gulaman on his shoulder, compared to the sole flash which would roughly cost at P50,000.00 or $1,000.00 in the Philippines for a 5 second exposure, the comparison needs no further explanation. The total packaged advertising and promotional scheme is the best marketing strategy, but this should be done on a first come first served basis. This is perhaps another reason why most people prefer packaged schemes since the components of such are much more beneficial than taking on the individual schemes which may not even return the expected exposure done through them.
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