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Chessic Business

July 22nd 2008 01:48
There is an overwhelming similarity of the chess battlefield and the business world.

The starting structure of the game is a beautifully composed structure of hierarchy of mobility. Here is the starting position:
Chess Starting Position


Let’s examine the first and most important piece with its business counter part.


The King: The head honcho is the Board of Directors which is the shareholders. If your shareholders fall, then all is lost! In chess the checkmate is the arbiter of all, and in business that value of the stock and the cash flow it represents is too. The Board can do just about anything they choose and so the King can move any direction he wants, but only one square at a time. This is also true of the Board. They need other’s expertise to execute their plans. One King cannot checkmate another King without proper help, nor can one Board of Directors compete in the market without proper staff.
The Kings Movements and Attack


You can see the two King’s mobility and attack/defensive potential. They are unable to directly attack each other, due to the rule of not being able to enter into check. When in direct opposition they produce a three square buffer in front of each other that neither can enter.

The King and the Opposition


Can white win this position?

End Game


Depends on who has to move first! This is an example of Zugzwang, specifically a mutual Zugzwang. Whoever moves first losses this position because neither have any good moves going first! One will have to yield to the other. If it is Black’s move then White will promote his pawn and win. If white moves first then Black can control the Queening Square and draw, and that is better than a loss for Black.

In business, that is like Black did not making a “profit”, but everyone got paid and they did not lose money.

The way the game is lost/won is when one side places the other side in a particular position. A position of the absence of freedom to move and there is a compulsion to move, but not simply because it is his turn to move but because of an attacking piece issuing check. If it is simply his turn to move and he has no legal moves but is not under attack then it is a draw. A draw is a tactic in itself. If you are in a losing position a draw is significantly better than a loss.
Draw or Mate


If in this situation it is Black’s move it is a draw. If it is White’s move he simply plays Rook to h7 checkmate. As you can see White’s Knight controls the h7 and g8 squares and White’s Rook the entire a file and 7th rank. By moving to h7 the Rook controls the h file, where the opposing King is located and the 7th rank. There is no escape for the Black King and he cannot capture the attacking Rook to end check because of the Knight’s support.

When a company’s stock price falls the company starts to lose mobility, in that it has less money to make things happen. Let’s face it, it takes money to make money. In chess it takes material to win. If a King is alone or only has a Knight or only has a Bishop he cannot win.

In chess looking after what both Kings are doing is called King Safety. In business we call it the Shareholder Wealth Maximization Model. The Shareholders are the ones who own the company, and therefore the company exists solely to benefit the Shareholders. This is the hard honest truth of it all. A company may have a strong pro-employee benefits philosophy but in the end it is to benefit the Shareholders, hence the Harvard Business School’s Service Profit Chain.

The basic idea is that if you spend money on your employees and essentially use the Golden Handcuff method and they will be happier and that will get passed along to the customer, the customer then will like your company more and spend more money with you, then with the extra cash flow you can expand more.

But remember the employee is not the beneficiary of the company. You can get fired at the drop of a hat via the At Will Employment Doctrine.

So too can the King sacrifice a pawn for better development! It is also common practice to trade off less active pieces for your opponents more active pieces.

There is another philosophy however the Stakeholder Capitalism Model. The idea is that for a company to be successful al the Stakeholders in the company need to benefit in some way.

Stakeholders are all those whom interact with the company, suppliers to the company, people in the community where the company is located, employees, and owners.

“The Pawns are the soul of the game.” Francois Andre Danican Philidor.

Some companies have said the same thing. The employee is the sole of the company. Yet there are opposing views.

“Modern Chess is too much concerned with things like pawn structure. Forget it, Checkmate ends the game.” Nigel Short.

Weather the King or the CEO values his pawns is dependent on the position he is in. Finally when all is said and done and the game is over I will leave you with one last quote about the King and pawn relationship.

“When the Chess game is over, the pawn and the King go back to the same box.” Irish saying.
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Chess has provided a wonderful allegory or model for mankind to explore a variety of things. Geometry, mathematics, war, class structure, artificial intelligence, human intelligence, and learning all come to mind.

In the Middle Ages, Knights where required to learn and play the game as part of their normal training. Sissa even said that there was no finer thing than chess to train you in the art of war.

"Chess is war over the board. The object is to crush the opponent's mind." said Bobby Fischer.

"When you are lonely, when you feel yourself an alien in the world, play Chess. This will raise your spirits and be your counselor in war.” said Aristotle.

How is business any different?

In economics we deal with how to best utilize limited resources. It is exactly the same in chess.

You will notice that sports terms have made it easily into business lingo. You may hear things like, “You hit a home run with that”, or any one of about a million clichés that I have no desire repeating here.

But what about chess terms in business? We all know what a pawn is. If you are a pawn in someone’s game that is usually a bad thing.
pawn
The pawn

Have you ever heard some one say, “Oh we will get them en passant”, “You left that issue en prise”, “We should Zwischenzug now”, “We are stuck in a Zugzwang”?

Chess is very international as you can see from some of these terms. My argument is a linguistic one. We experience the world through the language we use. So why not pillage some of these unique ideas in chess for our business purposes?

Four cool chess vocabulary words you should know: En Passant, En Prise, Zwischenzug, and Zugzwang.
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Howard Schultz CEO of Starbucks
Howard Schultz CEO of Starbucks

With the return of Howard Schultz, Starbucks is returning to its core values and introducing Vivanno!

Vivanno
Vivanno


Did you know that Starbucks was at its core a smoothie maker? I always thought coffee was at their core.

Well what else would a returning CEO say? he was being BuzzWord Compliant, nothing more. So we are on to a new vocab word.

"Disconnects"

Basically where you say one thing and do another. You have a policy or a written statement and do not do it. This is not necessarily being hypocritical. There are a lot of reasons for this to occur. Ignorance is a big one.

So good old Howard said no more breakfast sandwiches. Oh but they have been re-engineered to not overpower the coffee smell. You see that was the problem. So breakfast sandwiches are still on the menu, and yes they still destroy the coffee smell.

They planned to open 2,500 stores this year, 1,600 of them in the United States, now they are closing 600.

They say it is because the heavy investment in infrastructure was ahead of the growth curve, I am sure that is true, and was part of the plan originally for market domination. It would have been in my play book!

Misinformation is a good thing to use against your competition, but not your Shareholders!

I think the biggest Disconnect with Starbucks and companies like it is the HR issues. Books like "Fish" and "The Fred Factor" are absorbed into the collective HR Knowledge Management System of the company and used to indoctrinate the employee and essentially persuade them to be advocates for the company.

This makes sense because you want your employees to like their job and the company they work for. But what happens when the employee finds out the "not all that glitters is gold" in the utopia of HR practices?

They turn into marketing terrorists!

Guitar Center knows all about that, they even have an employee video about it!

They say that the pawn is the sole of the game, and companies say that their employees are the sole of the company. But think about how often a pawn is sac'd for better development or position.

Companies are selling their sole by selling out their employees.
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“Strategy requires thought, tactics require observation”
(Max Euwe)
Max Euwe Chess Grandmaster
Max Euwe Chess Grandmaster

This is a very important yet seldom thought about concept. Often the term Strategy is thrown around haphazardly, and even the idea of what a Plan consists of is up for debate!

I often find that many people have tactics and strategy confused. I also often find that most people have no strategy and miss tactical shots all the time!

For example, if you are not doing proper accounting you are making a tactical error, that will lead to a strategic weakening.

I have a real life story about this very problem. A person I know opened a business, and did a lot "under the table". He was under the impression that this was a great "tactic" for business, and was his main "strategy". He did not think of it in those terns though. So the day came when he wanted to sell his business after building it up to a certain point. How did he decide what to sell it for?

As you know, there are formulas based on the company's accounting to determine the "Value of a Firm". But if your accounting is all "cooked" how do you do it?

Well, he picked a number I suppose and ended up not being able to sell it.

So the moral of the story is that even if you have a great "strategy" and tactical miss-step will cost you. To avoid a tactical mistake, simply observe!

Let's quickly look at Starbucks. They use their logo and store placements to increase and solidify the Exposure Effect. That is a Tactic to reach a Strategic Competitive Advantage. Now they are basically the most recognized brand on the planet.

Their use of cluster bombing is a tactic that will drive out the competition in a particular location, this leads to a SCA in that location. After their dominance in that location is solidified they will then close the redundant stores. Simple, as are most winning ideas.

If you keep that process going eventually you will dominate all of the market. As they have. That is not the only trick in their bag though.



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What is BuzzWord Compliance?

July 19th 2008 19:56
So there you are shopping for the latest consumer electronics product (gadget). You are very much trying to get the "best deal". You want the best bang for the buck obviously, because like most people you value your hard earned money.

So what metrics do you use in your decision making process?

It is a given that the manufacturer wants to persuade you to buy their product and so place all kinds of statistics and features on the box of the product. This can be very confusing. What is at play here?

Well there is a phenomena where companies, in a marketing ploy, give you information about their product and engineer a product to have certain things attached to it simply because the competition has it.

The logic is that if you, as the manufacturer, do not include this buzz word in your product then it may not survive the market.

Stop and consider, does this feature actually benefit me, the consumer?

What about the point of diminishing returns? How much should I actually spend on this thing I want?

Part of the persuasion is to inform the customer, this creates a want for that feature, then hopefully turn that want into a strong desire or maybe a need.

On the other side of that same coin some one might actually need that feature, then it is the marketers job to turn the need into a want! A "want" for their specific product, not the competitions.

An example of this today is that American cell phone manufacturers are having trouble in Japan. Apparently American phones are to easy to use and do not have enough features. Here is the kicker though, the average Japanese consumer is not even going to use, let alone know how to use, the features they are buying on their phone! It is more about the capability and bragging rights, and the status symbol of the BuzzWord Compliant features!

This is a lesson you should learn for your own marketing efforts and your own consumption.

Best Buy
Best Buy


Is it really the "best buy"?

By the way, Cameron Cotrill is credited with penning the term "buzz word compliant". He is a software engineer of epic proportions!
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Moving from a Core Competency (CC) to a Strategic Competitive Advantage (SCA) is the whole idea survivability.

What is a CC?

it is what you are best at! What is Wal-Mart best at? Inventory control systems. What is Starbucks best at? Name brand recognition, arguably many other things as well.

What is a SCA? In short it is something that lets you hold on to your market share and maybe gain some more.

So how does that apply to Wal-Mart? they can restock more effectively (yes there is a difference in effectiveness and efficiency!) and so move more product. Wal-Mart is a gorilla of Inventory Control Systems!
Starbucks in China
Starbucks in China

.. and Starbucks?

They are becoming the most recognized brand on the planet. Hey, they are even in the Forbidden City. How many counties have tried to do that and failed.
Starbucks in China
Starbucks in China

So they are masters of The Exposure Effect!

Keep in mind that is what movie stars also relay on.

So for you the reader, what are you best at? Can you become better at it? Can you turn it into an SCA?

Wal-Mart
Wal-Mart


Also applies to your life!

Think about it.
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Business VS Art

July 11th 2008 02:32
At one point in my life I was planning on being an "artist". I was technically quite good, and at a young age, possible the word prodigy would have come to your mind if you would have met me then. I do not quite like the word prodigy, I like the idea that I worked hard at being good at it.

I had a plan after high school, go to a local community college, then a university 1.5 hours away and then go to Claremont Graduate School of Fine Art.

So at the community college I got my AA in Art and my AA in General Ed Transfer. I transfered to the university, and that was the end of my art schooling. At the university I found that I had much better technical ability than my teachers, and in my mind I was wondering why I was drive three hours a day and spending soooo much money on this. I did not qualify for any financial aid, so I was paying for everything out of pocket.

Then there was the final blow. I had a conversation with one of my teachers about making money with art. Her idea was that it was about the art and not the money, you should do art for art's sake and not worry about the money side. In fact, she usually lost money every year and used it all as a tax deduction against her salary for the university. She was so proud to say that you could claim a loss for up to 5 years on your taxes.

My "cost benefit analysis" was in high gear on this one. What business or carrier has a plan of losing money for five years at a time? Maybe if you are really making a profit and are being
"creative" with your accounting.

Don't get me wrong on this though! I love to do art for art's sake, but I do not kid myself about the economics of it!

So let me ask you this: In the Art vs Business showdown, we will have two characters fighting for market share (a true"artist" and an artist that is business centric) who will win?

Obviously the business centric one will win. The truth is that there are a lot of people who are really good out there and they know people who help them get a lot of shows, and a lot of art sold. That is how they keep going, by selling!

Art is like any other product! The Four P's of marketing apply, you would be foolish to think otherwise.

I am not sure why so many artist, and musicians, get all artsy-fartsy and leave reality. Art is subject to the laws of supply and demand, and even persuasion.

You know what they say, don't bring a knife to a gun fight. you had better bring some serious business chops to the table if you choose art" as a carrier, or you will get you butt handed to you.

Imagine this......

You are a great artist, or at least a good artist, or at least your think you could do some art. You find someone who will put you work in their gallery, and you think you are about to get gong on selling some art. After your first few days with your art work on display other artists have seen your work. Especially the competitive/business minded ones. They take your ideas, and improve on them, and start showing the next generation of your work, before you have come up with it. Then they lock down all the other galleries in town, except the one you are showing at, because your friend that owns the gallery is letting you show there.

How long will your friend hold out? When hotter selling artists come calling, and tempting your friend with increased sales from their art?

This idea is not just in art, it is in anything. Coffee making, landscaping, web design, you name it. Business chops will win in the end.

Remember, it is not about who is the best, it is about how will be the last one standing!

Well, anyway.... the art you have been viewing in this blog is some of my recent work. It is for guitar parts. It is referred to as inlay. Essentially it is shell, mother of pearl, abalone and others cut precisely with a jewelers saw and then placed into the wood, after the wood has been cut exactly to the size of the shell going into it.

I originally drew and painted, long ago. But those skills are still used, just in a different way.

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I just read the software development book, AntiPattens.

It is a very good book about why things go wrong and how to fix it, specifically in software development.

My usual theme is from Lao Tzu is to learn this from that. Also mirrored in Miyamoto Musashi's idea of transferability of ideas, being a carpenter and a swordsmen is the same thing for instance.

Know one thing, know 10,000 things. So from the software engineering book you can learn business/marketing ideas. You can learn the "why" of the situation.

There is another issue present here, Déformation Professionnelle. So if you are in software and need some specific answers on what is happening on your projects, the book is great. But there is more!

The idea of "anti-patterns" is great. It has been explored elsewhere though in a more exhaustive fashion. Two things: Cognitive Bias, and Logical Fallacies.

Déformation Professionnelle is itself a Cognitive Bias. There are many more! I would suggest your explore them and gain some understanding.

Logical Fallacies are essentially errors in deductive reasoning.
Cognitive Hazard Sign

Both of these ideas will set into motion anti-patterns.

Remember WWSD! What Would Spock Do?

Spock!
Spock!

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Psudo Science To Persuade You!

July 6th 2008 01:32
During my 4th of July celebrating I was able to observe a very interesting sales situation!

As you know a salesmen is supposed to persuade you to "purchase" their product. essentially exchanging money for their goods, in such a way that the outcome is favorable to them, AKA profitable.

Psychology deals a lot with "persuasion". In fact, psychology is about observing behavior so that you can understand and predict behavior, and then ultimately control behavior. Which is why ethics is a very big deal. Pro social and anti social behavioral is the point there.

In the situation that I observed, the sales person was trying to use Applied Kinesiology (AK) to sell the spring water!

Ultimately this comes down the purchaser falling into "magical thinking", the ideomotor effect. If you do not know what AK is, look it up. You will soon see that it is a known pseudoscience. Still though it will show a little of what is inside of a persons mind, what they believe, possibly. Check out the observer-expectancy effect, this was at the heart of the HR management Hawthorn Studies. If you don't know what that is, look it up!

One of my friends tried to sell me on the idea of AK, he even lent me a book on it. When it turned out that the author of the book got his PhD from a degree mill, well, AK was never brought up again from him. But still he made decision based on this magical thinking. I believe that the author also had an MD, maybe a malpractice suit is in his future. I do not remember the name of the actual book though, or the author. Just do your research into a persons credentials before believing what you read! I am not going to debate the actual validity of AK here. That is for the MDs to do.

Other things like this, but more "every day", are simple commercials. Look at the Captain Morgan ads. Look at Coke or Peps, and current deodorant ads! The idea is, if you buy this item you will be sexy, strong , popular, etc...

This may have been the book and the author I was thinking of. David R. Hawkins,Power vs. Force: The Hidden Determinants of Human Behavior. So his PhD is from Columbia Pacific University, an unaccredited diploma mill (shut down by court order). BUT his B.S. is from Marquette University and M.D. is from the Medical College of Wisconsin.
David R. Hawkins
David R. Hawkins

Buying a diploma from a degree mill is true intellectual dishonesty.

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I am sure by now all have read or heard about the 600 store closure. What do you think that means to Starbucks, to the economy, to your coffee drinking?

Why would they make a choice to close these stores? About 100 of them where already marked to close and the others where tacked on recently, and are recent openings (since 2006 or so).

Come on my business savvy bloggers, step up and give me an intelligent reason why this would happen, not just ... "the economy is bad", " the oil is too expensive", "Bush caused it".

I will give you a hint, look up "Incremental Analysis" and "Cluster Bombing" (not in the military sense)

Another tactic used for aggressive market share gobbling is the idea of purchasing leases out from under the competition.

Tactics, tactics, tactics, strategy completed, and Starbucks wins the checkmate!


Just remember, Starbucks plays Chess, not Checkers!
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